Area Description

Match the DNA

Ensure that the claims you make about your product are overtly represented in the experience of busing and using it. / Delete

Focus on the Field of Awareness

Enhance what your cclients understand about your business and they'll grant you credibility for what they don't. / Delete

Exaggerate the Experience

Your client's experience has to be exaggerated to be believable. / Delete

Create the Echo of a Thousand Good Times

Your clients will intuitively sense the spirits of other clients and the experience they’ve received. / Delete

Remain Relevant

To be relevant to clients you have to be relevant to their world. All of their world. / Delete

Control the Damage Ahead of Time

Your clients’ awareness of your company’s experience is most acute when something has gone wrong. / Delete