Match the DNA
Ensure that the claims you make about your product are overtly represented in the experience of busing and using it.
Focus on the Field of Awareness
Enhance what your cclients understand about your business and they'll grant you credibility for what they don't.
Create the Echo of a Thousand Good Times
Your clients will intuitively sense the spirits of other clients and the experience they’ve received.
Remain Relevant
To be relevant to clients you have to be relevant to their world. All of their world.
Control the Damage Ahead of Time
Your clients’ awareness of your company’s experience is most acute when something has gone wrong.