Match the DNA
Ensure that the claims you make about your product are overtly represented in the experience of busing and using it.
/ DeleteFocus on the Field of Awareness
Enhance what your customers understand about your business and they'll grant you credibility for what they don't.
/ DeleteExaggerate the Experience
Your customer's experience has to be exaggerated to be believable.
/ DeleteCreate the Echo of a Thousand Good Times
Your customers will intuitively sense the spirits of other customers and the experience they’ve received.
/ DeleteRemain Relevant
To be relevant to customers you have to be relevant to their world. All of their world.
/ DeleteControl the Damage Ahead of Time
Your customers’ awareness of your company’s experience is most acute when something has gone wrong.
/ Delete