CAN DO
CAN SHIFT
CAN JUSTIFY
SEEMED LIKE A GOOD IDEA AT THE TIME
We can execute this idea without any additional time, talent and dollars.
We can execute this idea by moving existing time, talent and dollars. No additional resources are necessary.
This idea is so good we can justify adding time, talent and dollars to execute it.
This idea is flat-out impossible to execute but we’ll save it in case time-tested rules of biology and gravity ever change.