Skip to main content
 

Welcome Back

The Four Resource Categories

CAN DO

CAN SHIFT

CAN JUSTIFY

SEEMED LIKE A GOOD IDEA AT THE TIME

We can execute this idea without any additional time, talent and dollars.

We can execute this idea by moving existing time, talent and dollars. No additional resources are necessary.

This idea is so good we can justify adding time, talent and dollars to execute it.

This idea is flat-out impossible to execute but we’ll save it in case time-tested rules of biology and gravity ever change.